Lonny Magazine - Amazing Home Decor (esp. for bedrooms!)

 

By now it's all over the web, but just in case....Michelle Adams (of MSL, book, and Domino fame) and NYC photographer, Patrick Cline have just launched Lonny magazine. A sort of Domino/Lucky-esque collection of themed accessories and crisp vignettes, Lonny offers something Domino never could - indie cred.  Being an online mag means lower costs and thus offers them the ability to spend money where it's most appreciated - on the pages - 195 to be exact.  Less overhead also means they're able to offer ads to businesses you'd never find out about on the pages of a print shelter mag and, bonus!, being online means they're able to offer immediate, on-page credit (links) to photographed accessories.

It's a great little mag - the garden story seems a little late, if you want to find something to dislike, but that's all part of launching on your own and it just makes Lonny all the more credible.  The premier issue features a little piece on Grace Bonney, cool kitchens, to-die-for bedrooms, a bit of fashion, and a whole ton of cute stuff you'll want (195 pages!).  Check it out and be sure to leave them a feedback note somewhere (they're on Facebook, but I can't find them on Twitter).

PS. Be on the lookout for several print mags to follow suite.  It's cheap and easy to publish online, (ideas, layout, writing, and photo - that's where the real BS&T lies) and Michelle's team's innovations prove there's a mountain of reader value in publishing this way.

Which leads me back to my previous post (me! me! me!).  Last year, I had the idea to publish my own online zine.  I ran the numbers, researched homes, mentioned it here, tried some different publishing options) and even talked to a couple of friends about helping.  That's as far it went.  Even though I knew it was an great idea, I back-burnered it for more immediate demands - I pursued a job (with a magazine), made two trips out east, watched TV, hustled freelance, etc.  Know that the 18-yr-old me would've done?

Remember most immediate doesn't always mean most important.